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Trademark search and brand registration in India are crucial steps for individuals and businesses looking to protect their intellectual property and establish legal rights over their brand names, logos, and symbols. A trademark is a unique symbol, word, or combination thereof used to distinguish and identify goods or services in the market. Registering a trademark provides several advantages, such as legal protection, exclusivity, and the ability to enforce your rights in case of infringement.

What are the procedure of trademark search in india

  1. Access the Official Website: Start by visiting the official website of the Intellectual Property India (IP India), which is the government agency responsible for trademark registration (

  2. Navigate to the Trademarks Tab: On the IP India website, look for the “Trademarks” tab or section. This is where you’ll find tools and resources related to trademark searches.

  3. Use the Trademark Search Tool: IP India provides an online trademark search tool that allows you to search for existing trademarks. Click on the “Search” or “Public Search” option to access this tool.

  4. Select the Appropriate Search Criteria: In the trademark search tool, you can specify various search criteria to narrow down the results. Common search criteria include:

    • Wordmark: Enter the text of the trademark you want to search for.
    • Vienna Code: If your trademark is a figurative or stylized mark, you can enter the Vienna Code.
    • Class: Specify the class of goods or services for which you intend to use the trademark. Trademarks are classified into various classes based on the type of goods or services they represent.
    • Type of Mark: Choose whether you are searching for a wordmark, device mark, or both.
    • Status: You can filter the search results based on the status of the trademark (e.g., registered, pending, expired, etc.).


  1. Conduct the Search: After entering your search criteria, click the “Search” or “Submit” button to initiate the search. The system will generate a list of trademarks that match your criteria.

  2. Review the Search Results: Carefully review the search results to see if there are any trademarks that closely resemble the one you want to register. Pay attention to the trademark’s text, class, and status to determine if there are potential conflicts.

  3. Analyze the Results: If you find trademarks that are similar to your desired trademark, assess whether they pose a risk of confusion or infringement. Consult with a trademark attorney for a more thorough analysis if needed.

  4. Repeat if Necessary: If your initial search results are inconclusive or if you have made changes to your trademark, you may want to conduct multiple searches with variations of your trademark to ensure comprehensive coverage.

  5. Seek Legal Advice: Consulting with a trademark attorney is advisable, especially if you encounter trademarks that could potentially conflict with yours. A legal expert can help you interpret the search results and determine the best course of action.

  6. Record Search Results: Keep a record of your trademark search results, including the date of the search and the details of any potentially conflicting trademarks. This documentation can be valuable if you decide to proceed with trademark registration.

Advantages of Trademark Registration in India:

  1. Legal Protection: Trademark registration in India provides legal protection to your brand, ensuring that no one else can use a similar mark for similar goods or services. It grants you exclusive rights to use the trademark within the specified class.

  2. Exclusive Rights: You gain exclusive rights to use the registered trademark for the specified goods or services. This exclusivity helps you build a strong brand identity and prevents competitors from using a confusingly similar mark.

  3. Brand Recognition: Registered trademarks are easily recognizable symbols of trust and quality. They can help consumers identify and choose your products or services over those of your competitors, leading to increased sales and market share.

  4. Legal Recourse: If someone else uses a mark that is identical or deceptively similar to your registered trademark, you have the legal grounds to take action against them. This includes the ability to seek damages, injunctions, and other remedies through the legal system.

  5. Asset Value: A registered trademark is considered an intellectual property asset. It can be sold, licensed, or used as collateral for loans, providing additional value to your business.

  6. Global Protection: India is a member of the Madrid Protocol, which allows you to extend trademark protection to other countries by filing a single international application. This helps protect your brand internationally.

Disadvantages of Trademark Registration in India:

  1. Cost and Time: The trademark registration process in India can be time-consuming and expensive. It involves various fees, including application, examination, and renewal fees. For small businesses or startups, these costs can be prohibitive.

  2. Complexity: The process can be complex, especially for those unfamiliar with trademark law. Filling out applications, adhering to specific requirements, and responding to objections can be challenging without legal assistance.

  3. Maintenance: Registered trademarks require ongoing maintenance, including periodic renewals (usually every ten years) and the submission of affidavits of use. Failure to meet these requirements can result in the loss of trademark protection.

  4. No Guarantee of Approval: Registering a trademark does not guarantee approval. If your trademark application is rejected, you may need to make amendments, provide additional evidence, or go through an appeal process, which can be time-consuming and frustrating.

  5. Limited Protection Scope: Trademark protection is limited to the specific class of goods or services for which it is registered. This means that someone else can use a similar mark for unrelated products or services without infringing on your trademark.

  6. Enforcement Challenges: While trademark registration provides legal recourse, enforcing your rights can be challenging and costly. You may need to take legal action, which can be a lengthy and expensive process.

Conclusion of Trademark Registration in India:

In conclusion, trademark registration in India is a crucial legal process that offers significant advantages and protections for individuals and businesses. By registering a trademark, you secure exclusive rights to use that mark for specific goods or services within the designated class. This legal protection extends several benefits:

However, it’s important to be aware of the potential disadvantages of trademark registration in India, including the associated costs, complexity, and ongoing maintenance requirements. The decision to register a trademark should be made carefully, considering the specific needs and resources of your business.

Overall, trademark registration is a valuable tool for protecting your intellectual property, ensuring the exclusivity of your brand, and maintaining a competitive edge in the marketplace. It is a strategic investment that can yield long-term benefits and is essential for businesses looking to establish a strong and legally secure presence in India. Consulting with a trademark attorney or legal expert is advisable to navigate the registration process effectively and make informed decisions about protecting your brand.


  1. Search Online: Use search engines and business directories to look for trademark registration services in India. Websites of Auriga Accounting, intellectual property consultants, and accounting firms often offer information on trademark registration services they provide.

  2. Ask for Recommendations: Seek recommendations from business associates, colleagues, or friends who have experience with trademark registration or legal services in India. Auriga Accounting may be able to suggest reliable service providers.

  3. Check Credentials: Ensure that the service provider you choose has qualified professionals with experience in trademark law and registration. Verify their credentials and expertise in intellectual property matters.

  4. Read Reviews and Testimonials: Look for online reviews and testimonials from clients who have used the Auriga Accounting. Positive feedback from previous clients can be a good indicator of their reliability.

  5. Initial Consultation: Contact the service provider for an initial consultation. Discuss your specific needs, the scope of services they offer, and their fees. This will help you assess whether they can meet your requirements.

  6. Compare Services and Costs: Consider obtaining quotes and information from multiple service providers to compare Auriga Accounting, costs, and timelines. This will help you make an informed decision.

  7. Legal Expertise: Ensure that the service provider has a thorough understanding of Indian trademark laws and regulations. Auriga Accounting should be able to guide you through the entire registration process, from conducting a trademark search to filing the application and handling any objections or disputes.

  8. Transparent Communication: Choose a service provider that maintains transparent communication throughout the registration process. Auriga Accounting should keep you informed about the status of your application and any actions required on your part.

  9. Customer Support: Evaluate their customer support and responsiveness. It’s important to have a reliable point of contact for any questions or concerns that may arise during the registration process.

  10. Legal Agreement: Before engaging their services, make sure to review and understand the terms of the engagement, including fees, responsibilities, and timelines. Ensure that everything is documented in a legal agreement .