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Franchise Agreement

A franchise agreement is a legally binding contract between the franchisor and the franchisee. Its primary purpose is to grant the franchisee the legal authority to operate and use the franchise’s brand, systems, and resources

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Why Should I Use Auriga Accounting For Franchise Agreement ?

Auriga Accounting has a team of registration experts who can provide complete guidance to register your Franchise Agreement.

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Our team of experts will get in touch with you and collect all necessary documents and details

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We fill out and file your application for Franchise Agreement

Complete your Agreement

Your Franchise Agreement Is Done

Why Should I Use Auriga Accounting For Franchise Agreement ?

Auriga Accounting has a team of registration experts who can provide complete guidance to register your Franchise Agreement.

book appointment

Our team of experts will get in touch with you and collect all necessary documents and details

Resolve all your queries

We fill out and file your application for Franchise Agreement

Complete your Agreement

Your Franchise Agreement is Done

Overview - Franchise Agreement

A franchise agreement is a legally binding contract between the franchisor and the franchisee. Its primary purpose is to grant the franchisee the authority to operate a business using the franchisor’s established system and proprietary trademarks. In simple terms, it is an agreement where a well-known business (the franchisor) allows another party (the franchisee) to use its brand, operational methods, and support systems to run a similar business. In return, the franchisee pays fees and shares a portion of the income generated.

This agreement outlines the legal and professional terms and conditions that both parties agree to uphold during their partnership. It helps foster a positive and cooperative relationship between the franchisor and franchisee. Typically, the franchise agreement specifies key details such as the brand name, the duration of the franchise, fee structures, and clauses related to penalties, compensation, and the conditions for termination or cancellation.

Elements of a Franchise Agreement

Relationship Overview: The franchise agreement specifies the parties involved, including their names, and details the ownership of intellectual property. It also outlines the franchisee’s responsibilities to operate the business according to the standards set by the franchisor.

Duration of the Agreement: This clause defines the length of the franchise relationship. Initially, the franchisee pays an upfront fee to join, followed by ongoing fees to maintain their franchise rights.

Location and Territory: The agreement designates the franchise’s location and territorial rights, which can vary. 

It distinguishes between:

  • Exclusive Territory: Only one franchisee is permitted within this area, with the franchisor restricted from establishing additional franchises there.
  • Non-Exclusive Territory: The franchisor can sell multiple franchises within this area.

Use of Intellectual Property: The agreement grants the franchisee access to trademarks, patents, and manuals, specifying how these assets should be used to maintain brand integrity.

Advertising: Franchisors outline the franchisee’s responsibilities regarding brand promotion and advertising efforts.

Insurance: The franchisee is required to obtain suitable insurance coverage to protect business operations.

Training: The agreement details the training provided by the franchisor, including seminars and meetings that the franchisee must attend to ensure proper business practices.

Benefits of Franchise Agreement

Business Privilege: A franchise agreement grants the franchisee the legal right to utilize the franchisor’s trademarked business name, logo, and associated branding elements. It also provides access to the franchisor’s products, marketing strategies, and operational expertise. This agreement essentially authorizes the franchisee to incorporate a well-established brand into their business plan, leveraging the reputation and recognition of the franchisor to attract customers and ensure consistency.

Control of the Brand: Upon entering into a franchise agreement, the franchisor retains the authority to specify the terms and conditions under which the brand can be used. This includes setting guidelines for branding, marketing, and operational procedures. The agreement also outlines penalties for non-compliance and establishes rules and regulations that the franchisee must follow to maintain brand integrity and consistency across all franchise locations.

Types of Franchise Agreement

Single Unit Franchise Agreement: This is the most prevalent and traditional form of franchising. It grants the franchisee the rights and responsibilities necessary to establish and operate a single franchise location. The agreement outlines the operational procedures and standards to be followed. Franchisees are expected to invest their own capital and leverage their managerial expertise to develop and grow their business.

Multi-Unit Franchise Agreement: This type of agreement allows the franchisor to authorize the franchisee to operate and establish multiple franchise units. It facilitates business expansion across several locations. Success in multi-unit franchising depends heavily on strong financial capacity, which is vital for maintaining growth and ensuring operational stability.

Master Franchise Agreement: In this arrangement, the franchisor grants rights to a master franchisee for a specific country, region, or continent. The master franchisee is empowered to sell products and services on behalf of the franchisor within their territory and has the authority to recruit additional franchisees. Essentially, the master franchisee assumes a franchisor role for subsequent franchisees, overseeing their development and operations within the designated area.

Key Laws Governing Franchising in India

The Indian Contract Act, 1872
This Act establishes the legal framework governing contracts in India, including the fundamental principles that underpin agreements between franchisors and franchisees. It delineates essential aspects such as offer and acceptance, consideration, breach of contract, and other related contractual activities, ensuring clarity and enforceability in franchise arrangements.

The Competition Act, 2002
This Act prohibits any arrangements related to the production, distribution, acquisition, supply, or control of goods that may have an adverse effect on competition within the country. Its primary aim is to promote fair competition and prevent monopolistic practices that could harm consumers and the market environment.

The Consumer Protection Act, 1996
Designed with consumers’ interests at the forefront, this Act grants consumers the right to file complaints against both franchisors and franchisees in case of defective products or services. It safeguards consumers from unfair trade practices and ensures their rights are protected in the marketplace.

The Foreign Exchange Management Act, 1999
This Act comes into play when foreign currency, assets, or investments are involved. It regulates the management of foreign exchange and international transactions in India. International brands such as Reebok, KFC, and Nike operate their franchises in India under this law. The Indian government continues to update these regulations to facilitate the smooth entry and operation of foreign brands and their franchises in the country.

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2023-06-10
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2023-06-10
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2023-04-07
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2023-04-07
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2023-04-07
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2023-04-07
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2023-04-06
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2023-04-06
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Auriga Accounting team represents the highest level of customer services I have experienced.The team gives accurate information and responses to queries very fast, which are customer is facing.

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