EU Trademark Registration Process

Introduction

A strong brand is essential for any business to establish its identity and build recognition among consumers. It encompasses both tangible elements—such as logos, names, and slogans—and intangible qualities like service quality, credibility, and trust. In the competitive European Union (EU) marketplace, these elements help distinguish your business from others.

Registering an EU trademark offers legal protection and enhances the value of your brand’s unique identifiers, including its name, logo, and slogan. The EU trademark registration process involves key steps such as conducting a trademark search, filing an application, and addressing any oppositions that may arise. This article provides a detailed guide on how to register an EU trademark and navigate the process smoothly.

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Why EU Trademark Registration?

Registering a trademark in the European Union offers substantial benefits for businesses operating or planning to operate across EU member states. An EU trademark provides uniform legal protection across all 27 EU countries through a single registration. This safeguards your brand’s unique identifiers—such as names, logos, and slogans—against unauthorized use.

EU trademark registration strengthens your brand’s market presence, deters infringement, and enables you to take legal action against misuse of your intellectual property. By protecting your brand identity, you secure your business reputation and investment within the European market.

Who Can Register a Trademark in the EU?

Any individual or business entity can apply for an EU trademark. However, applicants not based in the European Economic Area (EEA) must appoint a legal representative to handle proceedings before the European Union Intellectual Property Office (EUIPO).
Exceptions where representation is not mandatory include:

Filing the trademark application
Filing a renewal application
Requesting inspection of files

Applicants based within the EEA are not required to appoint a legal representative.

5 Steps to Register a Trademark in the EU

The EU trademark registration process generally involves the following steps:

Conduct a trademark search
File the trademark application with EUIPO
Examination by EUIPO
Publication in the EU Trademark Bulletin
Issuance of trademark registration

Step 1: Conduct a Trademark Search

Before filing an application, it is essential to conduct a thorough trademark search to identify any existing trademarks that may conflict with yours. This helps avoid objections or oppositions later in the process.

The EUIPO provides online search tools for this purpose. For more comprehensive protection, consulting a trademark professional is advisable.

Step 2: File the Trademark Application

Once availability is confirmed, submit your trademark application to the EUIPO. The application must include:

A clear representation of the trademark (wordmark, logo, etc.)
A list of goods and services to be protected
Applicant contact details

Applications can be filed online or on paper, with online filing being more cost-effective and faster. The EUIPO also offers a Fast Track option, which processes applications approximately 50% quicker. To qualify, applicants must:

Make upfront payment
Select goods and services from the EUIPO’s Harmonized Database

Examination begins only after successful payment.

Step 3: Examination by EUIPO

After submission, the EUIPO examines the application to ensure compliance with EU trademark laws and checks for conflicting marks. This process may take several months.

During this stage, EUIPO may request clarifications or amendments. Prompt responses help avoid delays.

Step 4: Publication in the EU Trademark Bulletin

If the application passes examination, it is published in the EU Trademark Bulletin. This opens a three-month opposition period, during which third parties may object if they believe the trademark infringes their existing rights.

Applicants should closely monitor this period and respond formally to any oppositions.

Step 5: Issuance of EU Trademark Registration

If no oppositions are filed—or if oppositions are successfully resolved—the EUIPO grants the trademark registration. Once registered, you gain exclusive rights to use the trademark across all 27 EU member states and may display the ® symbol on products, packaging, and marketing materials.

Cost of Trademark Registration in the EU

Trademark registration fees depend on the filing method and the number of classes selected:

Application Method	Base Fee (1 Class)	Second Class	Third & Each Additional Class
Online	€850	€50	€150
Paper	€1,000	€50	€150

Validity of an EU Trademark

An EU trademark is valid for 10 years from the filing date and can be renewed indefinitely in successive 10-year periods. Renewal should ideally be filed up to six months before expiry to ensure uninterrupted protection.

If the deadline is missed, a six-month grace period is available, subject to a 25% late renewal fee. Timely renewal is essential to maintain exclusive trademark rights across the EU.

About the Author

Dakesh

Dakesh simplifies complex legal regulations into clear, actionable guidance, helping entrepreneurs stay compliant while building sustainable and scalable businesses.

January 11, 2026