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Navigating the U.S. trademark landscape can feel overwhelming, particularly when it comes to understanding the costs involved. Registering a trademark is a vital step in protecting your brand identity, and having a clear picture of the associated expenses helps you plan with confidence. Below is an overview of the typical costs involved in registering a trademark in the United States. Register your U.S. trademark with Auriga Accounting pvt. ltd. to streamline the process and avoid unnecessary expenses.

Overview of Trademark Costs

The total cost of securing a trademark in the United States can vary depending on several factors. These include the number of trademarks being filed, the number of classes involved, the filing jurisdiction, the type of application submitted, attorney or service fees, and any additional requirements that may arise during the process.

Trademark Search and Drawing Costs

Conducting a trademark clearance search is a critical first step before filing an application. This search helps identify potential conflicts with existing trademarks that could result in rejection. The U.S. Patent and Trademark Office (USPTO) provides a free search tool—the Trademark Electronic Search System (TESS)—to help applicants review registered and pending marks.

However, the USPTO recommends expanding searches beyond TESS to include state trademark databases and other sources, as unregistered or state-level marks may still create a likelihood of confusion. While TESS searches are free, many businesses choose to engage a professional filing service or law firm to ensure a more comprehensive review.

Additionally, trademark applications require a precise depiction of the mark that complies with USPTO drawing standards. Although applicants can prepare these drawings themselves, professional assistance is often recommended to ensure accuracy and compliance. Fees for professional drawing or design services should also be factored into the overall cost.

Initial Trademark Filing Costs

The USPTO offers two primary filing options for federal trademark registration:

  • TEAS Plus: Priced at $250 per class of goods or services, this option requires applicants to use pre-approved descriptions from the USPTO’s ID Manual and agree to electronic communication throughout the process.

  • TEAS Standard: Priced at $350 per class of goods or services, this option allows greater flexibility in describing goods or services, making it suitable for unique or specialised offerings that may not align with predefined descriptions.

Choosing the right filing option depends on your business needs and how well your goods or services fit within the USPTO’s standard classifications.

Trademark Application Filing Basis

Trademark costs are also influenced by the filing basis selected:

  • Use in Commerce: For trademarks already being used in interstate commerce. This basis typically results in a faster and more straightforward registration process.

  • Intent to Use: For applicants planning to use the trademark in the future. This option requires additional filings, such as a Statement of Use, once the trademark is actively used, which leads to additional fees.

Your filing basis affects not only the cost but also the timeline and complexity of the registration process.

Cost per Class of Goods or Services

Trademark applications are filed according to specific classes of goods or services, and the USPTO charges a separate filing fee for each class. If your business operates across multiple categories, you must pay a fee for each class.

For example, filing a TEAS Standard application for two classes—such as clothing and software—would cost $700 ($350 per class). Selecting the most relevant classes strategically is essential to ensure proper protection while avoiding unnecessary expenses.

Ongoing Trademark Maintenance Costs

Trademark registration requires ongoing maintenance to remain valid:

  • Declaration of Use: Must be filed between the 5th and 6th year after registration.

  • Renewal Filings: Required every 10 years following registration.

Failure to submit these filings and fees on time may result in cancellation of the trademark.

Additional Fees

Other costs may arise during the trademark lifecycle, including:

  • Filing amendments due to changes in ownership or mark details

  • Responding to USPTO Office Actions, which may require professional legal assistance

These expenses vary based on the complexity of the application and any issues raised during examination.

Trademark Attorney Costs

While hiring a trademark attorney is not mandatory, professional guidance can significantly improve the chances of successful registration. Attorneys help ensure accurate classification and description of goods or services, reducing the risk of rejection.

Because USPTO filing fees are non-refundable—even if the application is denied—working with an attorney or professional filing service can be a cost-effective investment in the long term.

Businesses may choose between online filing services or attorney-led registration, depending on their needs and budget. Both options can help secure and protect valuable trademark rights when used appropriately.

About the Author

Dakesh

  • Dakesh translates complex legal regulations into clear, actionable guidance, enabling entrepreneurs to stay compliant while confidently building sustainable and scalable businesses.

February 1, 2026

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